Businesses have one thing in common which is, it keeps on changing as the time passes. As in 2020, we all have faced the pandemic situation (still facing) which lead to lockdown. As a result which let the economy down and businesses went in losses.
This article will guide you how to scale up your business Digitally.
Digital marketing is nothing but using online means to reach potential customers.
With the online presence you can reach new customers within your country or go International. It depends on you and your business and how you want to scale it.
An online presence can consist of:
- A Website
- Listing your business on Google (Google My Business)
- Social Media platform (Facebook / Instagram Page. Linkedin etc)
- Creating a mailing list
A website
There are millions of websites all across the world, so it’s important to know your mission statement. A website is a great way to capture audience which are searching for your products and services. A website is your property which you can customize according to your needs. Secondly websites can define who you are, what your business is all about.
Example: If you are running an e-commerce store make sure you have products aligned, in stock and keep updated on website. Also make sure your you have all payment gateway by which consumers can have smooth purchasing experience.
Listing your business on Google (Google My Business)
Google my business lets you connect to people across Google search and map. When you create your business listing you can post pictures about your business, write what you offer, timings and a CTA(call to action) which can be your number or website. Also which can also be a source to connect to consumer directly.
Social Media platform (Facebook / Instagram / Linkedin)
The current percentage of people using social media is 56.8%% of the world’s total population. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. Source (Backlinko)
Social media is also great way to interact with customer, promote your products and make sale. A small tip don’t go for followers or likes provide value to customer and make loyal customer base.
Creating a mailing list.
When you create your website remember to add a pop up where customers can their give their email-id for further updates or offer. This creates a trust among you and your consumer. Mailing list will also let you do surveys by communicating with consumers and getting feedback.
Conclusion
In this article, I have mentioned some methods to scale your business online. In this era business needs to go online to reach potential and maximum number of customer. Scaling up your business online will open up new opportunities.
I hope the information I have shared in this article is helpful for moving your business to the online platform. Share this post in your circle, if you find it useful and informative.
If you have any question related to this post, do ask me in the comment section.
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