Instagram is a good medium for the brand to reach new people/ customers. But in making your profile more searchable and memorable some points need to be kept in mind. Here’s how can you optimize your profile.
Choose an appropriate Instagram handle
Firstly, it’s essential to choose the right Instagram name (handle) which would you be known for. It should not be confusing especially avoiding using special characters or numbers.
Making a Business account on Instagram
There are over 200 million business accounts on Instagram which uses analytical and promotional strategies to reach new audiences. Creating personal limits your reach. Business accounts help you analyze data related to your posts on the basis of reach, impression, email clicks, etc.
Over 80 percent of people follow at least one brand. A business account gives access to add contact detail which can be an email Id or Phone number which can be convenient for customers as well as businesses to get in touch & serve respectively.
A business account has a plus side by reaching the audience quickly via the “Boost post” option. This can be helpful to reach new people, displaying your services. It is comparatively inexpensive.
Update your Instagram Profile picture
A profile picture is something that will be in the minds of people. If you are a personal figure (brand) it can be just a picture of smiling, a professional picture is recommended, or something which goes with your brand. If you run a business consider the logo should be clear, and eye-catching.
Make sure you use your logo in your posts. It defines your identity and gives credibility to your posts as well.
Use Link In bio Feature
Instagram allows you to add one link to your profile. It can be your website or landing page or link to other social media handles. Make sure to add a trackable link, because it’s trackable we know where people are redirected to when they click on the link.
Make a theme for your post to stand out
What does making a theme means? Make a theme by having brand colors, and specific fonts. Create a content calendar that can help you in making a theme.
Construct a Content calendar
The content calendar chiefly includes planning content to post. Do not focus on the type of content. Moreover, the purpose of content can be educational, informative, promotional, etc.
Define yourself in bio
Instagram offers 150 character limit to describe yourself in the bio. What does a good bio include?
What do you do, What can you help with, your unique hashtag, location, etc?
Takeaways
Choose an appropriate Instagram handle
Opt-in for a business account for more insights
Use the link in the bio feature to increase website visitor
Choose your choice of theme which can help you stand out
Plan a content calendar
Define yourself in the bio
Hope you find it helpful.
Related links: How to grow your business online on Instagram