People talk about food everywhere. Whether it costs minimal or expensive if the food satisfies their hunger they don’t hesitate to come back again. And that’s the beauty of food.
Facebook officially launched its “Facebook Ads” platform in November 2007. It was launched a long time but people don’t know its potential.
Nowadays it doesn’t make sense to publish ads in newspapers or flyers with mouth watering-food and expect people to come to you, Or hope to get customers with word-of-mouth. In this digital age, restaurants need a social strategy.
Here, I’m going to share some tips to boost your Revenue and get more reservations from Facebook Ads for the Restaurant.
- Use Target Location.
- Target people most likely to dine with you.
- Promote your positive Reviews/ Posts
- Plan a seasonal/ Festive Boost
- Fascinate your audience with the atmosphere.
But Firstly, why Advertise on Facebook?
Why Facebook is a place for restaurant Marketer? Facebook is no more only a place to share your photos, Facebook is a place to showcase your brand, reach people and promote your brand. Here’s an article on top 10 advantages of Facebook Marketing for your business.
If you are new to the Facebook Advertising world and want to know how to take your Restaurant marketing to next level, do not worry I got you covered. Here are 5 tips to get buyers/ consumers into your restaurant with Facebook ads.
1. Use Target Location.
Before even starting with your Ads journey, you need to identify your targeting options so that ads are shown to the right people. For instance, you don’t want to show ads of Mumbai City Restaurant to the people living in Kolkata.
That’s why we have to configure our target location. Fortunately, Facebook makes it easy to choose. We can choose a specific city and select a specific area. You can add cities around your restaurant to ensure people are most likely to dine at your appetizing location!!
2. Target people mostly like to dine with you.
It’s a great start to your Facebook ads journey by using a target location, but that’s just the beginning. One of the benefits of using Facebook as an advertising platform for your restaurant is a specific level of detailed targeting. Under Detailed Targeting, you’ll find three categories: Demographics, Interest, Behavior under which you will find different sub-categories to choose from.
3. Promote your positive reviews / Posts.
Although you can reach people with Facebook advertising, when people share pictures and post about your restaurant it acts like you are building trust with customers. Moreover, when you share their positive responses socially they feel valued.
4. Plan a seasonal/ Festive boost.
Depending on the location of the Restaurant, there is a specific time in a year, months, or weeks where you can increase your dining traffic. For example: If your restaurant has specialty in Maharashtrian cuisine then the “Gudi Padwa” Festival will be a big day for your business.
Yes, specialty restaurant can spike up their business during the seasonal & festival seasons, but the point is you need to plan these seasonal boosts way ahead of time. If such planning is ignored will not be able to make the most of Facebook ads.
5. Fascinate your audience with the atmosphere.
What do people check when they find new restaurants? They look for reviews, moreover, they look for pictures, basically the look of the restaurant. The restaurant is only about the food, it’s also about the aura. When you post about your mouth-watering food on social handles similarly share pictures of the restaurant.
Conclusion: Facebook ads for restaurants work.
Marketing restaurants can be challenging due to the rise in competition, but you can make it creative to attract more customers. So start your journey and let your creativity dive in Facebook which eventually leads to grabbing more diners at your restaurant.
Related Links: Scale up your business online, with digital marketing.